What New Challenges are Facing the Local Banks in Lebanon?

Rima Charbaji

Charbaji Consultants, Lebanon

Abstract: This paper reports on university students’ perceptions of online bank training in Lebanon by answering the main question: What barriers do we need to start paying attention to in implementing e-learning in the banking industry in Lebanon? Infrastructure, benefits, self motivation, speaking foreign language, age and the ability of employees to access e-training are the barries that get in the way of putting e-training into practice in Lebanon.

Keywords: ATM, telephone multi-channel strategy, competitive advantage, cost-efficiency, e-learning, training strategy.

Received April 11, 2004; accepted August 3, 2004